STELUAR: StELLA ARTOIS x LUAR

The challenge:

Reposition Stella Artois as an approachable premium beverage and connect the brand to a 21 - 44 year-old, urban, multicultural consumer. Create beautiful storytelling content on a limited budget to garner 2B impressions.

The Solution:

Partner with fashion house Luar to create Steluar: a runway collection, pop-up shop and carefully curated VIP launch events.

Services:

Brand Collaboration Strategy + Execution

Influencer Strategy

Product Creation Management

On Site Program Management

program Executed across:

IRL

Content Series

PR

Social

Paid Media