SBLVII x MUL 2023

We created the world’s first shop-able Super Bowl ad and brought it to life during SBLVII Weekend.

The challenge:

Find brand partners that will integrate authentically into a Netflix x MUL Super Bowl Commercial and provide funds, products and services to offset production costs.

The Solution:

Bring together partners across sports and entertainment for an action-packed Super Bowl event bringing our commercial to life. We teed off with an exclusive premiere of docuseries Full Swing with Netflix and ended with an epic after party with DJ Khalid at the 19th hole at Top Golf. The program was so successful we are replicating it for Super Bowl 2024.

Services:

Partner Strategy & Execution

Product Placement

Sponsor Sales & Management

program Executed across:

IRL

Television

Digital Media

Earned Media

Social

Sweepstakes

PARTNERS:

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