
SBLVII x MUL 2023
We created the world’s first shop-able Super Bowl ad and brought it to life during SBLVII Weekend.
The challenge:
Find brand partners that will integrate authentically into a Netflix x MUL Super Bowl Commercial and provide funds, products and services to offset production costs.
The Solution:
Bring together partners across sports and entertainment for an action-packed Super Bowl event bringing our commercial to life. We teed off with an exclusive premiere of docuseries Full Swing with Netflix and ended with an epic after party with DJ Khalid at the 19th hole at Top Golf. The program was so successful we are replicating it for Super Bowl 2024.
Services:
Partner Strategy & Execution
Product Placement
Sponsor Sales & Management
program Executed across:
IRL
Television
Digital Media
Earned Media
Social
Sweepstakes