MOVEMENT LIVE
We turned a beer brand into a fitness lifestyle brand.
The challenge:
Create a unique workout experience for thousands that unlocks a new demo and builds credibility for Michelob UTLRA in the fitness space.
The Solution:
Movement Live by Michelob ULTRA. For over 6 years we have reimagined the workout experience in cities across the US.
We merge massive fitness and health brands with A-list musical talent in unexpected venues to remind our consumers, Its Only Worth It If You Enjoy It.
Services:
Programming - Partner Strategy & Execution - Sponsor Sales & Management -Talent - Co-Branded Apparel & Product Collaborations
Global program executed across:
IRL - Live Stream - VOD - Paid Media - Sweepstakes - Retail Displays - Social - PR
